Action Plan

Le plan d’action du créneau s’articule autour de trois enjeux de l’industrie identifiés par le milieu.

ISSUE 1: COMPETITIVE BUSINESSES

STRATEGIC DIRECTIONS

OPERATIONAL GOALS

Focus on innovation and the quality of the experience

Create a dynamic that encourages innovation
Improve the quality of the experiences offered
Increase the level of safety for clients of adventure tourism and ecotourism activities
Facilitate the financing of development projects
Integrate sustainable development standards into business practices
Foster access to quality infrastructures and territories

Improve the skills and availability of human resources

Contribute to the training of a skilled workforce
Promote the profession and foster the professional integration of the workforce
Ensure the continuity and entrepreneurial succession of businesses

ISSUE 2: A STRONG PRESENCE IN INTERNATIONAL MARKETS

STRATEGIC DIRECTIONS

OPERATIONAL GOALS

Penetrate the nearest English markets

Integrate North American indirect sales networks
Ensure the companies presence in direct sales channels
Develop a better understanding of the needs and trends of the target markets

Promote a strong regional brand image focused on adventure tourism and ecotourism

Promote regional adventure tourism and ecotourism tourism in markets outside Quebec
Ensure visibility of the activities and achievements of the organization
Facilitate collaboration and exchanges in marketing between businesses

ISSUE 3: AN ORGANIZED AND MOBILIZED DESTINATION

STRATEGIC DIRECTIONS

OPERATIONAL OBJECTIVES

Foster collaboration and partnership within a productive system

Establish a program of activities promoting exchanges, collaboration and partnership
Maintain and develop infrastructures and collective services
Establish a state-of-the-art information sharing and exchange network